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Writing and Managing E-mail


Everyone gets too much e-mail—and much of it goes unread! Most e-mail suffers from poor “so-what” subject lines that are easily ignored. Add poor e-mail etiquette, and you have a recipe for bad communication.


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Selling to Multi-Generation Customers


Right now, businesses are serving four generations of customers and the fifth generation is just around the corner. Never before has it been so important to be able to meet the needs of such an age-diverse population.


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